For decades, cross-state bicycle tours were a bucket-list adventure for American cyclists. Yet today, many riders ask: Why are Cross State Bicycle Rides Dying? Once-thriving events like Bike Florida, Cycle Oregon, Ride the Rockies, and others have either downsized, paused, or disappeared. Understanding why helps reveal why the Big BRAG (Bicycle Ride Across Georgia) is still thriving — and how its model, plus international offerings, keeps it strong for the future.
The Rise and Decline of Cross-State Bicycle Rides
Why These Events Once Thrived
In the 1980s and 1990s, long-distance cross-state rides captured the spirit of adventure. Cyclists loved the challenge, the camaraderie, and the chance to see a state from border to border. These tours were often the highlight of a cycling season. The rise of Lance Armstrong and other Americans on the Tour de France also boosted the profile of the sport and attracted new participants.
Why Cross State Bicycle Rides Are Dying
Over the past two decades, participation in multi-day endurance events has declined. Some key reasons include:
- Changing Demographics: Many long-time riders have aged out, and younger generations often prefer shorter, more flexible events.
- Time Commitment: A full week-long ride is difficult for busy professionals or families.
- Logistics and Costs: Large rides require major volunteer bases, host towns, and infrastructure that are harder to sustain.
- Competition: Gravel rides, fondos, and luxury cycling vacations now compete for attention.
Events like Cycle Oregon and Ride the Rockies faced these pressures head-on, sometimes reducing routes or suspending rides altogether.
Why the Big BRAG Is Still Going Strong
Despite the trend, the Big BRAG continues to thrive. Why?
- Flexible Participation: Riders can choose one day, three days, or the full week, making it accessible to more cyclists.
- Community Roots: Georgia towns still embrace the tradition, offering riders a warm welcome and strong volunteer support.
- Balance of Challenge and Fun: With daily mileage that’s achievable but rewarding, BRAG appeals to casual and intermediate cyclists alike.
- Variety in Experiences: BRAG events like Spring TuneUp, Winter Ride Lux, and International Trips attract different rider types throughout the year.
This adaptability has helped BRAG succeed while some other cross state bicycle rides are less adaptable.
Beyond State Lines: BRAG International Grows
The future of cycling travel is shifting toward fewer miles, more culture. That’s why BRAG International continues to grow. Riders are drawn to cycling trips through Portugal, France, Mexico, the Netherlands, and Bruges, where the pace is comfortable, but the experiences are rich — private wine tastings, historic tours, local cuisine, and cultural immersion.
This evolution shows that cyclists no longer want just long miles; they want meaningful journeys. BRAG offers both: the tradition of the cross-state ride and the excitement of international travel.
Conclusion
So, why are Cross State Bicycle Rides Dying? Because the cycling community is evolving. Riders seek flexibility, cultural experiences, and achievable challenges over pure mileage. While many state tours have struggled, the Big BRAG has adapted — and with its international expansion, it’s positioned better than ever for the future.
If you’re ready to join a thriving tradition, explore the Big BRAG or discover our International Cycling Tours.
